Nike and Adidas Essay Example | Topics and Well Written Essays - 500 words

Nike and Adidas - Essay Example Umbro, Hurley as well as Cole Haan are owned by Nike whereas Reebok, Tylor and Rockport are owned by Adidas. As introduced above, Nike and Adidas are the most popular companies in the world that produce sportswear. Both of their popularity is so significant in the world that they are perceived as household names. Both companies have also the same targets; their target involves people who love sports. Just like Nike, Adidas has also an international awareness because of its sponsorship to professional athletes as well as athletic teams. Adidas cuts its production cost by using low wage labor. The strategies used by the two sports giants in order to win more customers are very similar. For instance, it is evident that both are working extensively towards reducing their costs of production. It is also evident that they both take part in sponsoring different professionals and sports. Additionally, it is also evident that they produced different designs of sportswear so as to capture the interest of their customers. Nike is widely known in the world of not only their sponsorship, but also because of their expansion of their target market to individuals who participate in basketball as well as running. This is evidenced by the contract it signed with a famous basket ball player, Michael Jordan so that he can be its spokesperson. Additionally, it also signed a seven year contract with tennis player Serena Wiulliams so that he can market it in the world. Unlike in the past in which their market was solely domestic (the U.S.), their market has expanded internationally. In addition to changing shoe designs frequently, Nike has also created new appearance of shoes to capture the attention of the bored customers so as to stay ahead of its competitors. In addition to Nike using oversees factories in producing its products; it also maintains a close relationship with its suppliers so as to minimize costs as much as

Lap report for AS1B subject Lab Example | Topics and Well Written Essays - 1250 words

Lap for AS1B subject - Lab Report Example Two angles are important in this perspective; the angle of refraction and the incident angle. Refractive index (RI) with regard to Snell’s Law provides a mathematical relationship between the incident angle and the angle of refraction. According to Snell’s Law In other cases the light travels in a perpendicular line and RI cannot be measured by comparing the two angles. In such a case one can measure the RI by getting the ratio of the Real Depth (RD) to the Apparent Depth (AD). For instance, when determining the RI of water one can insert a measurement ruler until it touches the bottom of a beaker of known height (RD), and then comparing it with the depth as seen by the eye (AD). The following experiment consists of two parts; the first part used fresh tap water while the second experiment used salty water. The aims of the experiment were to determine the refractive index of water and to establish whether the salinity of water affected its refractive index. The refractive indices of the first experiment as demonstrated in Table 1 indicate that there was minimal difference. The average refractive index for the first experiment was found to be 1.38. According to literature, the refractive index of water is averagely 1.3 (Freeman, 2003). In essence, the experimental results were closer to the results found in literature. The fact that the refractive index of water has a value greater than 1 implies that light travels much faster in air than in water. In essence, air is less dense than water and as light travels from air to water the speed reduces. The average refractive index for saline water was found to be 1.51 indicating that saline water was denser than tap water. Another realization is that as the saline concentration of the water was being increased, the refractive index also increa sed. The results imply that an increase in salinity causes an increase in the density of water. When salt is dissolved in